SEO Audit Services

Find out what's really
holding your site back.

An SEO audit is a systematic analysis of your website's organic search performance. It examines your technical foundations, content quality, backlink profile, and competitive positioning to identify exactly what's preventing your site from ranking where it should. The output is a prioritised action plan that tells you what to fix, in what order, and why each issue matters to your bottom line.

I offer two entry points. The first is a free video audit: a personalised screen recording where I walk through your site's most pressing issues, delivered within a few days with no cost or obligation. It's designed to give you immediate, actionable insight and to show you how I think about SEO problems. If it's useful, we can talk about going deeper with a comprehensive paid audit that covers everything from crawlability and indexation to content gaps and competitive intelligence.

What's Included

What does an SEO
audit cover?

🎥

Free Video Audit

A personalised video walkthrough of your site's most visible SEO issues. I cover technical problems, content gaps, and competitive positioning in a 10-15 minute recording sent directly to you. No cost, no commitment, no sales pitch.

  • Personalised screen recording
  • Key technical issue identification
  • Quick-win recommendations
  • Competitive context
  • Typically delivered within 3 days
⚙

Technical Health Analysis

A deep crawl of your site's infrastructure: indexation status, crawl budget efficiency, Core Web Vitals, mobile rendering, structured data validation, and server configuration. This is where the fastest ranking improvements often hide.

  • Full-site crawl analysis
  • Core Web Vitals assessment
  • Indexation and crawl budget review
  • Mobile usability audit
  • Structured data validation
✎

Content & On-Page Review

Assessment of your existing content against target keywords, search intent, and what competitors are ranking with. I identify thin content, keyword cannibalisation issues, weak primary context areas, and the content gaps worth filling.

  • Content quality scoring
  • Keyword cannibalisation audit
  • Title tag and meta description analysis
  • Internal linking structure review
  • Content gap identification
📈

Backlink Profile Review

Analysis of your link profile's quality, diversity, and anchor text distribution. I identify toxic links that could be suppressing rankings, high-authority links worth protecting, and the gaps between your profile and your competitors'.

  • Link quality and toxicity assessment
  • Anchor text distribution analysis
  • Competitor backlink comparison
  • Disavow recommendations where needed
  • Link building opportunity identification
📋

Prioritised Action Plan

Every finding gets ranked by business impact and implementation effort. The deliverable isn't a generic hundred-page report; it's a clear roadmap showing what to fix first, what resources you'll need, and what results to expect from each change.

  • Impact vs. effort prioritisation matrix
  • Quick-win identification
  • Phased implementation plan
  • Resource requirement estimates
  • Expected outcome projections
Why Work With Me

What makes this audit
different?

Try Before You Commit

The free video audit lets you assess the quality of my thinking before spending anything. You'll see exactly how I approach your site's challenges and whether my style of working suits you. No sales pitch, no follow-up pressure.

Actionable, Not Academic

I've inherited too many audit reports that read like dissertations: impressive in length but utterly impractical. My audits tell you what to do, how to do it, and what the expected impact will be. Every recommendation earns its place on the list.

Scales Without Losing Detail

I've audited sites with fifty pages and sites with fifty thousand. The artificial grass project started with a link profile audit that identified the exact problem holding the site back: 80% low-quality directory links. The process scales, but the attention to detail doesn't change.

How It Works

How does an SEO
audit work?

01

Initial Assessment

I start with a high-level review of your site, your market, and your goals. For free audits, this feeds directly into your video. For paid audits, it shapes the scope and focus of the full analysis.

02

Deep-Dive Analysis

Comprehensive crawling, data collection, and manual review across every dimension of SEO performance. Technical infrastructure, content, backlinks, and competitive positioning examined in full.

03

Report & Walkthrough

Findings distilled into a clear, prioritised action plan. I walk you through every recommendation in a live call, answering questions and making sure you understand the reasoning behind each priority.

04

Support & Implementation

The audit doesn't end with the document. I'm available to support implementation, brief your development team, or move directly into an ongoing strategy engagement. The goal is results, not just recommendations.

Common Questions

SEO audit
questions answered.

The free video audit is a personalised screen recording where I walk through your site's most pressing SEO issues. I cover technical problems visible from the surface, content and on-page gaps, and the competitive landscape for your main keywords. It's typically 10 to 15 minutes long, delivered within a few days, and comes with no cost or obligation.

The free video audit costs nothing and has no strings attached. For comprehensive paid audits, pricing depends on the size of your site, the complexity of your technical setup, and the depth of competitive analysis required. I'll always be upfront about costs before any work begins, and I'll never recommend more scope than your site genuinely needs.

Most comprehensive audits take one to three weeks depending on site size and complexity. A 50-page brochure site is faster than a 50,000-page e-commerce site with complex faceted navigation. The deliverable includes a prioritised action plan, not just a list of issues, so the extra time is spent interpreting findings and ranking recommendations by business impact.

I walk you through the findings in a live call, answer any questions, and make sure you understand the reasoning behind each recommendation. From there, you can take the action plan to your internal team, hand it to your existing agency, or engage me to implement the recommendations directly. Most clients find the audit naturally leads into a strategy conversation about prioritising the opportunities it uncovers.

Yes. Penalty diagnosis is a specific type of audit that requires identifying whether you're dealing with a manual action from Google, an algorithmic filter, or a technical issue masquerading as a penalty. I've recovered sites from Google penalties in financial services and e-commerce, and the process for penalty recovery is different from a standard health check. It focuses on isolating the cause, assessing the damage, and building a recovery plan.

Ready to Start?

See what your site
should be earning.

No cost, no commitment. I'll record a personalised walkthrough showing where your site is underperforming and what it could be earning. Yours within a few days.

Request your free audit → View all services