Expert SEO services
across the UK.
Every engagement starts with understanding your business. No cookie-cutter packages; just considered strategy tailored to where you are and where you want to be.
The foundations of
effective SEO.
SEO Strategy
Data-driven SEO strategies aligned with your business goals and revenue targets. From technical audits to content planning and link building roadmaps.
- Comprehensive SEO audits
- Keyword research & mapping
- Content strategy development
- Technical roadmap planning
- Link building strategy
- Performance tracking & reporting
Technical SEO
Core Web Vitals, crawlability, indexation, and structured data. The technical foundation that determines whether your content has permission to rank.
- Core Web Vitals optimisation
- Crawlability & indexation audit
- Mobile-first optimisation
- Structured data implementation
- Site speed improvements
- Technical SEO maintenance
SEO Copywriting
Content that ranks and converts. As both an SEO consultant and experienced writer, I bridge the gap between algorithmic performance and genuine persuasion.
- Strategic content planning
- Brand voice integration
- Content strategy documents
- LLM-enhanced content creation
- Blog posts & articles
- Website copy & landing pages
SEO Audits
From free video audits to comprehensive paid analyses. I identify what's holding your site back and give you a prioritised roadmap for improvement.
- Free SEO video audits
- Technical SEO analysis
- Content & on-page review
- Competitive intelligence
- Keyword opportunity mapping
- Prioritised action plans
A few more ways
I can help.
Backlink Building →
High-quality link portfolios through genuine outreach, digital PR, and content worth linking to. Sustainable authority building, not spammy directories.
Competitor Analysis →
Comprehensive competitive intelligence that reveals what your rivals are doing to dominate search, and where the realistic gaps are for your business.
Keyword Research →
Keyword research that goes beyond search volumes to understand intent, commercial value, and competitive feasibility for your specific market.
eCommerce SEO →
Specialist optimisation for online stores: product page SEO, category architecture, and handling large inventories at scale.
Custom SEO Reports →
Bespoke reporting tailored to your stakeholders. Executive summaries, technical reports, and competitive analysis that drives decisions.
Data Analysis →
Making sense of your digital data. Website analytics, SEO performance, conversion analysis, and custom dashboards built with Python and Looker Studio.
Event & Conversion Tracking →
GA4 configuration, conversion tracking, e-commerce analytics, and cross-platform integration. The measurement foundation your marketing needs.
Site Migration SEO →
Platform moves, domain changes, redesigns, and HTTPS migrations. Pre-migration audits, redirect mapping, and post-migration monitoring to protect your rankings.
White-Label SEO →
SEO delivered under your agency's brand. Audits, ongoing optimisation, reporting, and conversion tracking for web design agencies who want to offer SEO without building an in-house team.
Specialist SEO for
regulated industries.
YMYL sectors where Google's quality standards are highest and generic SEO fails. Particular depth in compliance-heavy industries where E-E-A-T signals are the difference between ranking and invisibility.
Financial Services →
FCA-compliant SEO for lenders, brokers, and financial product providers. Proven results growing organic traffic in competitive financial niches under YMYL scrutiny.
Insurance Brokers →
E-E-A-T focused SEO for insurance brokers navigating comparison site dominance and YMYL quality requirements.
Law Firms →
SRA-compliant content strategies and E-E-A-T signals for solicitors competing across practice areas in YMYL legal search.
Healthcare →
Medical SEO built on clinical credibility. E-E-A-T infrastructure for private clinics, health tech, and specialist practitioners facing Google's strictest quality evaluation.
Accountants →
YMYL-focused SEO for accountancy practices competing against Gov.uk, the Big Four, and the flood of AI-generated financial content.
SaaS Companies →
Product-led keyword strategies for SaaS businesses navigating unprecedented competition as AI tools lower the barrier to building software.
YMYL SEO →
Specialist SEO for Your Money or Your Life content. Compliance-integrated content pipelines, E-E-A-T signal architecture, and the technical trust foundations that YMYL sectors demand.
E-E-A-T SEO →
Building demonstrable expertise, experience, authority, and trust signals. Author entity building, schema for credentials, and content quality frameworks.
Where SEO is heading.
And how I'm already there.
LLM-Assisted SEO →
Human strategy with AI-amplified execution. Faster research, content production, and data analysis without sacrificing the strategic thinking that drives results.
SEO for AI Search →
Get cited by ChatGPT, Perplexity, and AI Overviews. Citability audits and content restructuring for the new AI-driven search environment.
Programmatic SEO →
Hundreds of pages that each deserve to rank. Template-driven content strategies built on real data, enriched with genuine expertise, and protected against thin content penalties.
Generative Engine Optimisation →
Content structuring for LLM extraction, entity building, and citation architecture. The methodology for getting your brand cited by AI search engines.
A process built on
evidence, not guesswork.
Audit & Discovery
Deep-dive technical audit, competitor analysis, and keyword opportunity mapping. Understanding where you are before deciding where to go.
Strategy & Roadmap
Prioritised action plan based on impact vs. effort. Clear milestones, realistic timelines, and measurable KPIs defined upfront.
Execute & Build
Hands-on implementation of technical fixes, content creation, link acquisition, and on-page optimisation. Work that moves numbers, not slide decks.
Measure & Iterate
Monthly reporting with honest analysis. What worked, what didn't, what's next. Continuous refinement based on real data.
Things you might
be wondering.
It depends on where you're starting from. Some technical fixes can show impact within weeks, but meaningful organic growth typically takes three to six months to compound. Sites in YMYL sectors like financial services, healthcare, and legal often require longer because Google applies stricter quality evaluation. I set realistic expectations during our first conversation and report against milestones that track genuine progress.
Most engagements begin with a discovery call where I learn about your business, goals, and current challenges. From there, I start with an audit to understand the landscape, then move into strategy where we define priorities together. Execution follows, whether that's technical fixes, content builds, or link campaigns, with regular check-ins and transparent reporting along the way.
I have particular depth in YMYL sectors where Google's quality standards are highest: financial services, insurance, legal, healthcare, and accountancy. I also work with SaaS companies and e-commerce businesses. The common thread is that my clients need SEO that goes beyond surface-level tactics, whether that's because of regulatory compliance, intense competition, or complex technical requirements.
You receive a monthly report covering keyword movements, organic traffic trends, technical health scores, and a plain-English summary of what was done and what's planned next. I also set up a shared dashboard so you can check in on live data anytime. If something isn't working, you'll be the first to know, along with a plan to fix it.
I offer project-based pricing for audits, migrations, and defined-scope work, and monthly retainers for ongoing strategy, execution, and optimisation. Pricing depends on the scope and complexity of your needs. I'm upfront about costs during our initial conversation and provide a detailed proposal before any commitment.
Yes, and it's how most of my clients prefer to work. SEO isn't a one-and-done effort; the algorithm evolves, competitors adapt, and new opportunities emerge. A retainer ensures consistent momentum, regular reporting, and someone who deeply understands your site making decisions every month. There's no lock-in; I work on a rolling basis because I'd rather earn your continued trust than rely on a contract.
Find out what your
site should be earning.
Book a free video audit and I'll show you where your site is leaving money on the table, with clear next steps to start turning search into revenue.