White-Label SEO Services

White-label SEO for UK
agencies that build trust.

White-label SEO is a partnership where an external SEO specialist delivers work on behalf of your agency, under your brand, so your clients never see a second pair of hands. Your agency sells and manages the client relationship; I handle the SEO execution, reporting, and strategy behind the scenes. The result is a broader service offering without the overhead of hiring an in-house SEO team.

I work with small-to-medium web design agencies across the UK who want to offer SEO without pretending to be something they're not. You keep full ownership of your client relationships. I never contact your clients, never appear in their inbox, and never compete for their business. The work ships under your name, and your margins are yours to set.

What's Included

What can you offer
your clients through me?

🔎

SEO Audits

Thorough SEO audits covering technical health, on-page optimisation, content gaps, and backlink profiles. Each audit is branded with your agency's logo and delivered in a format your clients can actually understand, not a raw Screaming Frog export with no context.

  • Full technical and on-page audit
  • Content gap and cannibalisation analysis
  • Backlink profile review
  • Prioritised recommendations by impact
  • Branded PDF deliverable
⚙

Ongoing Technical SEO

Continuous technical SEO management: crawl monitoring, indexation health, Core Web Vitals, structured data, internal linking architecture, and fixing issues before they become ranking problems. Your clients get proactive maintenance without your team needing to learn the difference between a 301 and a 302.

  • Monthly crawl health monitoring
  • Core Web Vitals optimisation
  • Schema markup implementation
  • Internal linking improvements
  • Indexation and sitemap management
⚡

Site Speed Optimisation

Page speed work that goes beyond running PageSpeed Insights and hoping for the best. Image compression, render-blocking resource management, lazy loading, font optimisation, and server-side improvements. Fast sites rank better, convert better, and make your agency look good when the client checks their own Google scores.

  • Image and asset optimisation
  • Render-blocking resource fixes
  • Lazy loading and font delivery
  • Caching and compression setup
  • Mobile performance improvements
🎯

Conversion Tracking

Proper conversion tracking so your clients can see the commercial value of the SEO work, not just ranking positions. GA4 event configuration, goal setup, call tracking integration, and attribution modelling that connects organic traffic to real enquiries and sales.

  • GA4 event and goal configuration
  • Form submission and call tracking
  • E-commerce revenue attribution
  • Cross-domain tracking setup
  • Conversion funnel analysis
📈

Monthly Reporting

Branded SEO reports your clients will actually read. Rankings, traffic trends, completed work, and next steps, presented clearly with your agency's logo and colour scheme. You review every report before it reaches your client, giving you the chance to add context and stay in control of the narrative.

  • White-labelled branded reports
  • Ranking and traffic dashboards
  • Work completed and upcoming tasks
  • Commercial performance metrics
  • Pre-delivery review window for you
📊

Data & Analytics

Analytics that help you prove the value of SEO to clients who think rankings are the only metric that matters. I set up and maintain reporting that ties organic visibility to business outcomes, so your monthly client calls are backed by numbers that matter to decision-makers.

  • Google Analytics and Search Console setup
  • Custom dashboard creation
  • Traffic source segmentation
  • Performance trend analysis
  • Actionable insight summaries
Why Work With Me

Why partner with a
freelancer, not a reseller?

Your Clients Stay Yours

The biggest fear agencies have about outsourcing SEO is losing the client to the provider. I have zero interest in building a client-facing agency. My entire model depends on your agency growing, which means every incentive I have points toward making you look good, not replacing you. I will never contact your clients, attend their meetings uninvited, or include my branding in any deliverable.

One Person, Not a Production Line

Large white-label providers assign your client to whichever team member is available that week. You end up explaining the same things repeatedly to different people. With me, you get a single point of contact who learns your agency's standards, understands your clients' industries, and remembers what was discussed last month. Consistency means fewer mistakes and less time spent managing the partnership.

Flexible Scope, No Packages

Pre-built packages force you to sell services your clients do not need. I scope each engagement individually. Some clients need a full SEO retainer; others need a one-off audit to close a sale. Some need ongoing technical maintenance but handle their own content. You choose what to offer, and I adapt to fit, rather than making your clients fit a template.

How It Works

How does a white-label
partnership start?

01

Initial Conversation

We discuss your agency's services, the types of clients you work with, and where SEO fits into your offering. I need to understand your capacity, your positioning, and how you currently handle SEO enquiries. No commitment at this stage; it is just about figuring out whether the fit is right.

02

Pilot Client

Most partnerships start with a single client. I complete the agreed scope of work under your brand so you can evaluate quality, turnaround times, and communication before scaling up. This keeps your risk low and gives us both a chance to refine the working process.

03

Ongoing Delivery

Once the process is proven, I become a quiet extension of your team. Monthly deliverables ship on time, branded reports arrive for your review before reaching clients, and I flag anything that needs your attention proactively. You stay in control; I stay invisible.

04

Scale at Your Pace

Add clients when you win them, reduce scope when you need to. There are no minimum commitments, no lock-in contracts, and no penalties for adjusting the volume of work. The partnership grows as your agency grows, not the other way around.

Common Questions

White-label SEO
questions answered.

No. Your clients never know I exist. All communication goes through you, all deliverables carry your branding, and I will never approach your clients independently. This is a firm boundary, not a loose promise. I have no interest in building a competing agency; my business model depends on your agency growing, not on poaching your accounts.

The scope is flexible and depends on what your clients need. Core services include SEO audits, ongoing technical SEO, site speed optimisation, keyword research, content strategy, conversion tracking setup, and monthly reporting. Everything is delivered under your brand. You can offer the full range or pick specific services to complement the work your team already handles in-house.

I produce detailed monthly reports using your agency's branding, logo, and colour scheme. Reports cover rankings, traffic, technical health, completed work, and next steps. You receive the reports before your clients do, giving you time to review, ask questions, and add your own commentary. If your client has a specific reporting format or KPIs they care about, I will adapt to match.

Pricing depends on the scope of work per client and how many clients you need support with. I price per client on a monthly retainer, with no minimum contract length and no lock-in. You set your own margins on top of my fee, keeping full control of your client pricing. I am always transparent about costs upfront, and I will not upsell services your clients do not need.

Absolutely. Most agency partnerships start with a single client so both sides can test how the working relationship feels before scaling up. Starting small lets you evaluate the quality of work, communication style, and turnaround times without committing your entire client book. There is no minimum number of clients required to get started.

Ready to Start?

Let's talk about how
SEO fits into your agency.

No pitch deck, no pressure. Just a straightforward conversation about what your clients need, what your team can handle, and where I can fill the gap. If it is not a good fit, I will tell you.

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