Technical SEO Services

Technical SEO that fixes
what's actually broken.

Technical SEO covers everything search engines need to properly crawl, render, and index your website: site speed, Core Web Vitals, crawl budget management, structured data, mobile rendering, and server configuration. When these foundations are wrong, even brilliant content and strong backlinks can't perform. Fixing them is often where the fastest, most measurable ranking improvements come from.

I've spent over fifteen years working in the technical side of SEO, from digging into source code and server logs to managing complex site migrations and architecture overhauls. What I do differently is prioritise by business impact rather than audit tool severity. A redirect chain on a page with twelve monthly visits isn't the same priority as a Core Web Vitals failure on your highest-converting landing page. That distinction is what separates a useful technical SEO consultant from someone who hands you a spreadsheet of errors and wishes you luck.

What's Included

What do technical SEO
services cover?

⚡

Core Web Vitals & Site Speed

Google uses real user experience data to assess your site. I optimise Largest Contentful Paint, Interaction to Next Paint, and Cumulative Layout Shift using field data from Chrome User Experience Report, not just synthetic Lighthouse scores.

  • LCP, INP, and CLS diagnosis and fixes
  • Image, font, and media optimisation
  • Third-party script audit and deferral
  • Server response time improvements
  • Critical rendering path optimisation
🔍

Crawlability & Indexation

If Googlebot can't efficiently discover and index your important pages, they can't rank. I use log file analysis alongside crawl data to understand how search engines actually interact with your site, not just how they theoretically should.

  • Crawl budget analysis and optimisation
  • XML sitemap audit and configuration
  • Robots.txt and meta robots review
  • Orphan page identification
  • Log file analysis and Googlebot behaviour
📱

Mobile-First & Rendering

Google indexes the mobile version of your site first. JavaScript rendering issues, viewport misconfiguration, and layout problems on mobile devices can silently destroy your indexation without a single error appearing in Search Console.

  • Mobile rendering and JavaScript audit
  • Responsive design validation
  • Touch target and accessibility checks
  • Server-side vs client-side rendering review
  • Cross-device and cross-browser testing
🛠

Structured Data & Schema

The right structured data implementation helps search engines understand your content and qualifies your pages for rich results. I implement JSON-LD schema across Article, FAQ, Product, LocalBusiness, and custom types based on what your pages actually need.

  • Schema markup audit and implementation
  • Rich result eligibility assessment
  • JSON-LD best practices and validation
  • Knowledge Graph and entity optimisation
  • Ongoing monitoring and error resolution
⚙

Site Migrations & Architecture

Domain moves, CMS changes, URL restructures, and HTTPS migrations are among the highest-risk SEO activities. I manage the full process from redirect mapping through post-migration monitoring, with the goal of preserving every ranking you've earned. See my dedicated site migration service for the full methodology.

  • Pre-migration benchmarking and planning
  • Redirect mapping and implementation
  • URL architecture and internal linking review
  • Canonical tag and hreflang configuration
  • Post-migration monitoring and issue resolution
Why Work With Me

What makes this
different?

I Implement, Not Just Report

Most technical SEO consultants hand you a document and wish you luck. I work directly in your codebase, your CMS, or alongside your development team to get things fixed properly. That means fewer lost-in-translation moments between the SEO recommendation and the actual code change.

Prioritised by Revenue Impact

Not every technical issue is worth fixing immediately. I rank problems by their effect on the pages and conversion paths that generate revenue, so you're not spending development time on issues that won't move the needle. The consolidation loans project is a good example: addressing the indexation and schema foundations first is what unlocked the content strategy's full potential.

Context Over Checklists

Audit tools are useful starting points, but they can't tell you what matters for your specific business. A perfect Lighthouse score means nothing if the wrong pages are ranking. I interpret technical data through the lens of your broader SEO position, your competitive set, and your commercial goals.

How It Works

How does a technical
SEO engagement work?

01

Technical Audit

Comprehensive analysis of your site's technical health: crawlability, indexation, Core Web Vitals, mobile rendering, structured data, and server configuration. I combine automated crawl tools with manual inspection and log file analysis to get the full picture.

02

Prioritised Roadmap

Every issue gets ranked by business impact and implementation effort. You receive a clear action plan showing what to fix first and why, with realistic timelines and expected outcomes for each item. No hundred-page reports that gather dust.

03

Implementation

Hands-on fixes delivered directly or through detailed specifications for your development team. Clear tickets, code examples where needed, and QA testing to confirm each change works as intended without breaking anything else.

04

Monitor & Maintain

Ongoing monitoring catches regressions before they affect rankings. Plugin updates, CMS upgrades, and new code deployments can quietly introduce technical problems. Regular health checks keep your foundations solid as your site evolves.

Common Questions

Technical SEO
questions answered.

A technical SEO audit focuses specifically on your site's infrastructure: crawlability, indexation, site speed, Core Web Vitals, structured data, and server configuration. A full SEO audit covers all of that plus content quality, keyword targeting, backlink profile analysis, and competitive positioning. I often recommend starting with a technical audit because infrastructure problems can mask the true performance of your content and links. Once the foundations are solid, a broader SEO audit reveals where the real growth opportunities sit.

Common signs include pages not appearing in Google despite being published, slow load times or poor Core Web Vitals scores in Search Console, a sudden drop in indexed pages, or ranking declines that don't correlate with content or link changes. If your site gets traffic but underperforms relative to competitors with similar content and domain authority, the issue is often technical. A free video audit can usually identify the biggest culprits within minutes.

I've worked with WordPress, Shopify, Magento, WooCommerce, Wix, Squarespace, custom-built sites, and headless CMS setups. The principles of technical SEO apply regardless of platform, though the implementation details vary significantly. I'm comfortable editing PHP templates, working with Liquid in Shopify, or advising a development team building a React application with server-side rendering.

Site migrations are one of the highest-risk SEO activities, and they're something I handle regularly. Whether you're moving domains, changing CMS platforms, restructuring your URL architecture, or migrating to HTTPS, I manage the full process: redirect mapping, pre-migration benchmarking, staged implementation, and post-migration monitoring. The goal is always to preserve your existing rankings and authority while taking advantage of the new setup.

For most sites, a thorough technical audit takes one to two weeks. Smaller sites with straightforward architectures can be faster; large e-commerce sites with thousands of pages and complex faceted navigation take longer. The deliverable includes a prioritised action plan ranked by business impact, not just a list of issues. I'd rather take the time to interpret the findings properly than hand over a raw data dump that creates more questions than it answers.

Ready to Start?

Let's fix what's costing
you revenue.

Every project starts with a free video audit where I'll show you the technical issues costing you traffic, leads, and sales. No jargon, no obligations.

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